You need copy. You need big ideas. You need a creative partner. I get it. I’m a career freelance writer who delivers on time and on budget for clients, advertising agencies and design firms of all sizes. Let’s go to work.
Provision Data Services
Provision Data Services
A new site promoting Provision’s offsite data storage center, the most advanced in the Southwest. Visit website
Armeta is a Dallas-based data analytics group. This site foregrounds their advantages in a highly competitive field. Visit Website
Early in my career, I helped develop the identity of this Dallas-based provider of personal connectivity technology. The name, still a favorite of mine, is now used by AT&T.
Along with a new identity and client materials, this website helped launch the success of RealResults, a Las Vegas-based personal training franchise. Visit website
This site is meant to encourage patients and caregivers to consider hospice, an end-of-life care option that is still unfamiliar to many. Finding the proper voice was essential. Visit website
A fun project that urged prospective employees to apply at Pizza Hut. The campaign included window signage, pizza box stickers, employee buttons and more.
A dream assignment for a lifelong Cowboys fan—a series of strip ads for the team celebrating the heroes of its last playoff run.
Nexos, AA’s Spanish-language inflight magazine, has sky-high demos—an affluent and educated readership that travels throughout Latin America. This ad targeted media buyers in the U.S.
AIGA Las Vegas
Awards Show Campaign
The annual shows put on by advertising and design associations are great creative opportunities. For the Las Vegas chapter of AIGA, we evoked the imagery and spirit of the New Deal’s WPA.
A custom-built bike was displayed at Cherokee locations throughout Oklahoma before being given away. This series of outdoor boards helped draw in players from around the state.
What to say to dying patients and their loved ones when they face an excruciating decision? With this brochure and its related website, I sought to gently inform and reassure.
Las Vegas OBD
Produced by the Las Vegas Office of Business Development, this brochure made the case for a dynamic and growing downtown Las Vegas. Download PDF
I invited buyers to “Meet The Mercer”—an upscale Las Vegas loft development—with print ads, signage, a website and collateral, including this brochure. Download PDF
Michael Jordan Restaurants
My favorite ad of several for Michael Jordan’s portfolio of restaurants, sports cafes and retail outlets.
Las Vegas RDA
The Las Vegas Redevelopment Agency is a sister agency of the city’s Office of Business Development. This annual promotes the city’s core to developers and retailers. Download PDF
Like other casino resorts in Las Vegas, Silverton wanted to upgrade its buffet—dramatically. Along with print ads and in-casino signage, I developed the Seasons name.
Several years ago, condo towers were springing up all around the Las Vegas Strip. Streamline Tower’s point of difference is its location in the city’s redeveloping downtown.
ARC Paper, Nevada’s largest paper merchant, offers a comprehensive product line and unequalled service. This tagline touches on both.
CL3 offers mixed-use lofts that combine living, office and warehouse space—a practical solution for entrepreneurs and sales reps, but also a positive lifestyle choice.
Marshall Retail Group/AKA
AKA is a boutique catering to younger men of style with fashion-forward apparel and accessories. The name suggests that its customers can be known by the brands they favor.
Marshall Retail Group/Lick
Vegas is a place where people feel the usual rules don’t apply—even the ones about healthful eating. This identity for an in-casino candy store encourages visitors to shed their inhibitions.
Marshall Retail Group/Ruby Blue
Ruby Blue is a new store concept that offers jewelry, handbags and accessories to bling-happy consumers. The name inspired the store’s vibrant red-and-blue interior design.
The developers of The Mercer gave their loft community a unique personality. I took that literally—in the introductory campaign, I personified it as someone a buyer would want to know.
Success is hardly a given when starting a fitness program. This name and tagline assure clients that they’re in the right hands. A new website and client materials completed the package.
Silverton is a Las Vegas casino with a mountain-lodge theme, complete with a Bass Pro Shops store. This name for its new buffet was a natural. Supported by print ads and signage.